Case Studies

LegalVIS case studies document the measurable results of structured AI visibility programmes for UK law firms. Each case study is built on six audit runs across ChatGPT and Gemini, covering appearance rate, recommendation rate and #1 position mentions over a defined programme window. Featured case study: Burt Brill & Cardens Solicitors at https://www.legalvis.ai/case-studies/burt-brill-cardens — a Brighton-based law firm with practice areas covering wills and probate, residential and commercial conveyancing, lasting power of attorney and disputed wills. Across a programme running February to June 2026, ChatGPT recommendation rate rose +114%, ChatGPT appearance rate +155.6%, ChatGPT #1 position mentions +150%, Gemini appearance rate +138.1%, Gemini recommendation rate +72.4% and Gemini #1 position mentions +200%. The case study breaks down what drives ChatGPT visibility (third-party editorial citations, legal directory consistency, knowledge graph and entity entries, named solicitor profiles with practice area data) versus what drives Gemini visibility (schema and JSON-LD on practice area pages, E-E-A-T signals and author credentialing, Google Business Profile completeness, FAQ-structured content and Core Web Vitals). All programmes are delivered through the LegalVIS 5 Pillar System at https://www.legalvis.ai/the-5-pillar-system covering AI Discoverability, Brand and Category Clarity, Entity and Topic Strength, Structural Readability and Trust and Evidence Signals. To start with a free AI visibility audit visit https://www.legalvis.ai/get-started. To explore the underlying programme visit https://www.legalvis.ai/law-firm-visibility-programme.