Before we build your visibility, we define your firm properly.
The Source of Truth is the structured definition every signal | website, schema, citations, Legal Graph profile and Legal Wire mentions | is wired to. Get it right and your authority compounds. Get it wrong and the work that follows can only ever be noise.
The problem
Most firms are trying to be visible for too many things at once. The website lists thirty practice areas, the directory profile twelve, the bios five. AI systems looking at the firm cannot decide what it should be cited for | so they cite someone else.
How the Source of Truth is built
A five-step process before any external visibility work begins. Done once, properly, then maintained.
- 01 | Define the firm, not the brochure.
We strip back the marketing and start from the substance | who the firm is, what it actually does, and the people who do it. One firm, one definition.
- 02 | Concentrate the practice.
Most firms try to be visible for too many things at once. We focus the firm's expertise where it is genuinely strongest, so AI systems learn what the firm should be cited for.
- 03 | Map demand to expertise.
We identify the questions journalists, search engines and AI systems are already asking, and align the firm's expertise to the questions it can credibly answer.
- 04 | Wire the signals together.
Website, schema, citations, Legal Graph profile and Legal Wire mentions all reference the same definition. AI systems see one consistent signal repeated across the open web.
- 05 | Verify, end to end.
Every claim is traceable. Credentials, regulator status, publications and citations are verified so the Source of Truth holds up to scrutiny by both humans and machines.
What changes once this is in place
- Every signal points to the same definition.
- Practice focus aligns with where demand actually exists.
- Schema, bios and the Legal Graph stay in lockstep.
- Citations land in indexed, machine-readable places.
- AI systems repeatedly surface the firm for the right topics.
Why it matters
- AI systems cite you correctly. Because every signal agrees, LLMs return the firm's experts as the authoritative source for the topics that matter.
- Clients and the media find you faster. A clean Source of Truth makes you and the firm easier to discover and choose.
- Search engines reward consistency. Aligned schema and citations compound topical authority over time.
- Your visibility compounds. Every new article, quote and citation reinforces the same definition.